Oman’s ministry of tourism is set to launch a new ad campaign to leverage the power of the media in a bid to promote Dhofar. It will use a quirky creative approach to sell Salalah as a fresh and exciting holiday adventure. According to Mohammed Tobi, the under secretary for the Ministry of Tourism, "This creative campaign will turn heads and make people think on how different and appealing Dhofar and Salalah are as a holiday destination in the Gulf." The Ministry’s advertisements...
http://www.k2pedia.com/tourism/56633-oman-tourism-ministry-to-launch-fresh-and-quirky-ad-campaign
Tuesday, 13 July 2010
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